Project Description

Premium Coffee brand with the unique concept of being created for single use coffee. First leader in capsule coffee.

Project Objectives:

  • Marketing
  • Strategy
More Information

Pros: Coffee is of premium quality. Concept is unique.

Cons: The coffee does not have sustainable packaging and therefore there is vast amount of waste in landfill.

Solution: The organization should collect capsules and offer customers discount on next purchases. This would increase customers to recycle after use and lower waste in landfill.

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